Our New Alternative Chocolate: Blind Test Results
NEWS RELEASE
Independent Taste Test Highlights Quality of New Chocolate Alternative
As a leading distributor in the dessert sector, JM Posner is keenly aware of the knock-on effect the rising price of cocoa can have on businesses. With poor harvests attributed to extreme weather conditions in Africa and political turmoil, the price of cocoa beans has skyrocketed by over 140% in the last year. To address this issue, JM Posner has recently introduced a chocolate alternative, specifically designed with catering businesses in mind.
The alternative chocolate is over 33% cheaper and benefits from the same characteristics and behaviour as traditional chocolate, whilst also boasting greater stability at high temperatures. To verify the quality was truly comparable, JM Posner commissioned an independent blind tasting to put the product to the test.
The blind taste test was conducted with two trays of brownies, made with identical recipes aside from the chocolate. 84% of participants thought the chocolate alternative brownies looked more appealing or had no preference, 53% indicated the alternative chocolate brownies smelt better or couldn’t tell the difference, and crucially 54% preferred the taste of the alternative chocolate or had no preference.
Tim Hills, Operations Director at JM Posner, is delighted with the results of the research project:
“We’re extremely confident in the comparable qualities of our chocolate alternative, which is why we’ve put our money where our mouth is and commissioned this research. With operators feeling the pinch of rising cocoa prices, it’s more important than ever that we’re able to demonstrate that the alternatives available can satisfy their customers, without compromising on quality, to maintain their reputation as a business. With such a significant price difference, this new option should be a real consideration for many businesses.”
The research project also asked participants how frequently they enjoyed baked goods to highlight that even seasoned sweet treat lovers prefer the chocolate alternative or could not tell the difference.
Our Chocolate & Chocolate Alternative:
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Issued on behalf of JM Posner by:
Ellen Gale
Rawlingson Lane
Fordbrook Business Centre
Marlborough Road
Pewsey, Wilts
SN9 5NU
Tel: 0844 499 4282 / E-mail: ellen@rawlingsonlane.co.uk / Twitter: @RawlingsonLane